FITBAR Now Available at Giant Eagle Supermarket

BOHEMIA, NY (November 18, 2020) — The delicious plant-based energy bar, FITBAR, joins Robert Irvine’s FITCRUNCH® family of protein bars at Giant Eagle locations. This new addition offers Giant Eagle shoppers two delicious bar types to meet their goals. Whether they’re looking for a protein bar with low sugar or an energy bar with complex carbs for sustained energy.

Giant Eagle is a supermarket chain with over 200 stores in Pennsylvania, Ohio, West Virginia, Indiana, and Maryland. Find a Giant Eagle near you

Made with purposeful, plant-based ingredients, chef Robert Irvine created FITBAR as an alternative for those with dietary restrictions. His wife Gail was a driving force in the FITCRUNCH® brand’s evolution to produce a plant-based protein option that gives sustained energy.  FITBAR is a vegan, non-GMO, gluten-free, dairy-free, and soy-free bar with 12 grams of protein and is 280 calories. FITBAR is available in two flavors – Peanut Butter Chocolate and Cranberry Vanilla Almond – with plans to roll out additional flavors later on this year.

“I couldn’t be more excited to share FITBAR with the public,” says Robert Irvine. “No matter your fitness goals or dietary restrictions, I’m confident I’ve made something that’s going to meet your needs but also tastes great. I’m doubly proud that FITBAR not only does all this, but does so in a completely sustainable way.”